The ING Night Marathon Luxembourg is coming!
The ING Night Marathon, the must-see sporting event in Luxembourg
As an intercultural as well as intergenerational event, the ING Night Marathon has become, since its inception in 2006, the must-see sporting event in Luxembourg.
It is an appointment that has become inescapable in the Grand Duchy of Luxembourg, which takes place on a Saturday night and allows therefore each and everyone to watch the race while taking advantage of the numerous activities and entertainment organized in the districts of the city, all in a friendly and festive atmosphere.
Regarding the runners, it is a unique experience to live. Almost all along the race circuit, samba groups, DJs and fans are present to encourage the athletes. The end of the race takes place in the hall of the Luxexpo in Kirchberg which is totally redecorated for the occasion (light, pyrotechnics, PA) in order to welcome every runner as it should be. Some of them have told us that it was like being in Disneyland.
The history of the ING Night Marathon Luxembourg,
It all started when in 2006, ING Luxembourg has decided to support the project of the marathon led by Erich François and his company Step By Step, as the ING Group was actively conducting an international program around running : “Globe Runners”.
ING wanted therefore to encourage the runners around the world to participate in the various races it sponsored and in this way help each one of us to improve our physical condition.
Supporting the marathon of Luxembourg was a new project which perfectly matched to the “Globe Runners” program, but which was also particularly conform to the ING Luxembourg mission, which aims to be THE partner of its customers, always at their side, supporting them in their projects and advising them first and foremost. A mission which also requires a fair amount of endurance and perseverance, just like running!
All these reasons have made that ING Luxembourg did not hesitate one second to embark on this great adventure!
Since its first edition, ING Luxembourg therefore supports this sporting event that arouses the enthusiasm of the participants as well as the supporters. It is now much more than a great feast, it is an actual annual appointment, deeply rooted in the local life of the Grand Duchy.
ING Luxembourg will remain the title sponsor of the event until 2020 ! Based on its experience in the matter, ING wants to maintain the proximity it has with the public, to strengthen its position on the financial market but also, of course, to promote sport and well-being for all.
ING Night Marathon Luxembourg, a real institution in Luxembourg
Since its inception in 2006, ING Night Marathon Luxembourg has grown in popularity. Each year, the event is a sell-out and the enrolment is closed much earlier, with a waiting list of more than 3.000 candidates waiting for a number in all races.
The popularity of running in the recent years benefits the event. But its success is also due to the quality of the organization orchestrated by Step by Step and to the different facilities made available to the runners. More than 1.000 volunteers, the police services, the fire fighters, the emergency services as well as those of the city of Luxembourg make every effort to contribute to the success of the event.
ING Marathon in Luxembourg, a truly intercultural event
It is indeed an intercultural event since runners of all nationalities from the Grand Duchy are coming, but also from the neighboring countries or even more further. One might even call this event intergenerational as the youngest runner is 3 years old and the oldest 83 years old (Josy Simon who established in 2013 a new 100 km world record in the M80 category)
A huge organization to implement the ING Night Marathon
Indeed, the implementation of the event is a work which starts from the next day of the last edition for the team of Step by Step.
ING, as a main partner of the race, takes charge of the promotion of the event, the coordination of the visibility of ING and the “ING Night Marathon Luxembourg” brand through the media, public relations, or even campaigns and street marketing actions before or during the event. ING also manage the various registrations of the ING Luxembourg guests and their coaching the day of the race. Thousands of “goodies” are prepared for fans and runners. ING employees are also motivated to become runners or volunteers (nearly a quarter of the staff of our company is mobilized for this beautiful project).
All the necessary is made to ensure that the 15.000 runners, in all disciplines (marathon, half marathon, team run, roll & run, …) will be greeted and framed in the best conditions.
Run in “Team runs”, sort of team building for many companies in Luxembourg
ING Night Marathon Luxembourg has become THE EVENT for each company, the sporting event of the year which is not to be missed. It became a yearly important moment during which the employees of each company live together a unique and sporting moment. It’s a bit like a team-building!
Before D-day, trainings are organized in the companies, sportswear are offered, and many other initiatives are taken by the collaborators as a preparation.
Ingredients of a successful ING marathon ?
Sun, joy, supporters pumped to encourage our thousands of motivated runners. An ingredient especially not to be forgotten is… orange!
Each year, the concepts are renewed in order to innovate and to offer surprises to spectators and runners : entertainment for children but also interactive game on the kiosk, allowing each one to establish a record during a final sprint, game using social networks in the pedestrian part of the city… Runners can also take a picture and create a “gif” (an animated picture to be shared on social networks), goodies, …. Within several hours, the city of Luxembourg will be orange!
A tip for people who take part in the marathon for the first time ?
For runners wishing to compete in the event, the only piece of advice is : be on time ! From the beginning of the registrations in September, don’t wait! Sign without any further delay on www.ing-night-marathon.lu
With regard to the spectators, feel free to invest the streets of Luxembourg-City the day of the event. You’ll have fun! Enjoy!
Support ING Night Marathon runners with the ING Runners’ community
* article written in partnership with ING Luxembourg , Karen Urbani and Christophe Rahier, Marathon Project Coordinators for ING Luxembourg.