Everything you need to know about summer sales

Whether you are an expatriate or a long-term resident, the summer sales are an excellent opportunity to find some great bargains. At the same time, you can discover what Luxembourg and the Greater Region have to offer in terms of shopping.

By planning your purchases and familiarizing yourself with the specifics of the sales in each country, you can optimize your shopping experience and take advantage of the best offers.

In 2026, the summer sales will take place from June 24 to July 19, 2026. During this period, stores offer attractive discounts ranging from 10 to 50%, or even more, on seasonal items.

Take advantage of the summer sales in Luxembourg

The summer sales are a highly anticipated event in Luxembourg. They offer consumers the opportunity to find great deals on a wide range of products. Each year, the Luxembourg government sets the official dates for the sales, ensuring a harmonized period of promotions and discounts. It's the perfect opportunity to shop at bargain prices and finally buy that little dress you've had your eye on for a while ;-) It's also the ideal time to update your wardrobe, purchase decorative items, or invest in new equipment at a lower cost. In fact, the sales are not just for clothes and shoes! Many stores, including furniture and home goods stores and electronics stores, also offer special deals during this period. This is an excellent opportunity to make larger purchases while taking advantage of great prices. Learn more about shopping in Luxembourg.

Tips for smart shopping during the sales

• Make a list: Identify the items you need in advance to avoid impulse purchases.
• Compare prices: Some stores offer promotions even before the official start of the sales, so it can be useful to keep an eye on the price tags. Also, consider signing up for priority customer lists to receive advance notice of private sales.
• Focus on the first few days: The best deals and most popular sizes sell out quickly.
• Check online too: Major e-commerce sites often offer discounts similar to those in physical stores. Even if it's not eco-friendly, it can be difficult to find what you want in Luxembourg...
• Check the return policy: Some stores change their refund policies during sales.

Summer sales in the Greater Region

Luxembourg residents are fortunate to be close to several countries that also have sales periods. So, if you can't find what you're looking for in the Grand Duchy, you can explore the shops in the Greater Region.

2025 summer sale dates in neighboring countries

• Belgium: July 1 to 31, 2026
• France: June 24 to July 21, 2026
• Germany: Unlike Belgium and France, there is no fixed sales period in Germany. However, many stores offer discounts throughout the summer.

If you usually shop in Germany, remember to keep an eye out for special offers and one-off promotions . Stores in the Greater Region also offer sales on their summer collections. For your information, here are the sale dates in other countries in the Greater Region for your shopping trips.

Fréijoershopping: an alternative to the summer sales

If you want to take advantage of discounts before summer, don't miss Fréijoershopping (spring shopping). Many Luxembourg stores offer attractive discounts, allowing you to update your wardrobe or home decor before the summer season. Learn more about Fréijoershopping.

Understanding how sales work

Sales are a legally regulated period during which retailers can sell items at greatly reduced prices. Here are the main points to remember:

• Items in the sales must have been on sale for more than a month.
• Retailers are allowed to sell at a loss, which is normally prohibited outside of sale periods.
• Discounts often increase over the weeks, with reductions of up to 70% at the end of the sales.
• Standard sizes sell out quickly: if you wear a size M or 38, it's best not to wait until the last week!

Retailers and overconsumption

It is interesting to note that more and more small independent retailers are deciding to opt out of traditional sales. In a context of overconsumption and questioning of excessive consumption models, some retailers prefer to offer fair prices throughout the year rather than large one-off discounts. Find the dates of the winter sales and consumer rights here.

Happy sales and happy shopping!